Speaking & Training Topics

Purpose-driven
entrepreneurship

My business ownership journey is not only about becoming a successful businesswoman with profits from moment one but also about how my business has become one of the primary ways for me to discover and deploy my purpose.

Video Podcasting
on YouTube

I never thought of becoming a podcaster, nor a YouTuber… Yet, this is one of my favorite things I get to do through my business. And in that process, I’ve learned the insights of what it takes to position a video-based podcast for success.

Inclusive
Economic Development

My story as a professional with over 20 years in the private and public sectors, and the insights into what it takes to understand communities from a deeper perspective to craft strategies based on their assets.

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Official Bio

Dr. Griselda Martinez is the founder and CEO of Ascendo Strategies, a three-fold focus business including 1) a transformational business coach and mentor working with seasoned professional women aspiring entrepreneurs, helping them to launch their online service business; 2) host and producer of un-Expectedly Successful, a podcast where she showcases successful women business founders to share their wisdom that will incite her listeners to take their next step; and, 3) as an economic development consultant working with local governments and non-profit organizations with the transformative power of economic development.  

Dr. Griselda’s career spans two decades of business ownership, podcasting, strategic planning, economic development and entrepreneurial program design and implementation, and project management. The variety of roles in her career has included directorship positions in local economic development departments, member entrepreneurial center for international entrepreneurial work in New Mexico, including the Spanish-speaking business community. She has been part of the private sector, academia, and non-profit sectors in various roles.

She holds a Doctorate in Economic Development and is a Certified Economic Developer (CEcD) by the International Economic Development Council (IEDC) as an industry-leading credential.  She is also a Certified Transformational Coach and Speaker.

Outside her career, she loves nature, spending time outdoors, and traveling near and far. Dr. Griselda cherishes her time with her loved ones, including her husband Wayne, her dad, siblings, nieces, and nephews.

Approved Photos

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